Microsoft Corporation (/ˈmaɪkɹəˌsɔft ˌkɔɹpəˈɹeɪʃən/ ) est une multinationale informatique et micro-informatique américaine, fondée en 1975 par Bill Gates et Paul Allen. Microsoft fait partie des principales capitalisations boursières du NASDAQ, aux côtés d Apple et d Amazon. En 2018, le chiffre d affaires s’élevait à 110,36 milliards de dollars. Elle est dirigée, depuis le 4 février 2014, par Satya Nadella qui succède à Steve Ballmer et Bill Gates en qualité de directeur général,. En 2020 l entreprise emploie 148 000 personnes dans 120 pays.
Son activité principale consiste à développer et vendre des systèmes d’exploitation, des logiciels et des produits matériels dérivés. Les meilleures ventes historiques sont portées par les systèmes d’exploitation MS-DOS puis Windows, et la suite bureautique Office, qui alimentent à présent une politique de diversification. Windows a atteint une position dominante sur les ordinateurs personnels, avec plus de 90 % de parts de marché dans le monde. Microsoft est présent dans l informatique en nuage (Azure), les sites Web (moteur de recherche Bing, réseau social LinkedIn, messagerie électronique Outlook.com), les consoles de jeu vidéo (Xbox) et les tablettes PC (Surface).
La vigoureuse stratégie commerciale menée par Microsoft lui a valu des déboires judiciaires, notamment aux États-UnisÉtats-Unis et dans l Union européenneUnion européenne. Cette stratégie s est notamment appuyé le principe Embrace, extend and extinguish, l abus de position dominante de Windows, et la vente liée.

The popularity of Xbox does not stop growing in Japan, something that is reflected with the latest sales figures of Xbox Series. A phenomenon that demonstrates interest in Microsoft s last console compared to Xbox One and that, therefore, indicates a change of tendencies in the Japanese community. In this sense, and with little less than a year of life, the sales of Xbox Series have already exceeded the Xbox One in a period of four years . An important record for the US company.

Xbox Series has passed the sales that Xbox One achieved in four years data shared by Famitsu and collected by the John Welfare user on Twitter, where it indicates the trends of the Japanese market with regard to Xbox Series and Xbox One. And as explained in its publication, Xbox Series has reached 100,000 units sold in 50 weeks since its launch last year, a figure that Xbox One got at 50 months since its arrival at the market. What indicates the increasingly high popularity of the Microsoft brand in Japan.

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Xbox Series could overcome the total sales of Xbox One in November From the user s perspective, this fact has been facilitated with Microsoft s effort to take new units of Xbox Series S to the country, which leaves us with a stamp In which it is evidenced that Xbox Series X sells fewer units than their sister . In addition, John Welfare dares to vaticinate that Xbox Series will surpass Xbox One in total sales in mid-November, always referring to the field of Japan.

In this way, the news is linked almost perfectly with Microsoft s recent interest by making a larger gap in the Japanese market, something we could see during the Tokyo Game Show 2021 where he focused his presentation in the titles Popular in the country. Therefore, it is clear that the efforts of the company are giving a few fruits of the most juicy, since Xbox series is in a very good position in the Japanese environment.

Therefore, Microsoft already has something to celebrate next to 20th anniversary of Xbox, with which it will premiere new peripherals for their consoles. However, not everything is pink for the company: To begin with, this phenomenon is only observed in Japan , since Xbox does not sell as many units in other countries, and we must also take into account the shortage of Supplies for the creation of Xbox Series, from which Phil Spencer has already shared somewhat negative ideas. Despite everything, the success of the console in Japan is all an achievement for Microsoft, so it remains to see how much it will sell throughout its useful life.